This mantra is written on the cardboard shell of one of the Mexican Taco Hot Pockets I just nuked for lunch. No, I didn’t make that up – see pic at right for proof.
It struck me as amusing at first, but then it made me think.
I give classes and seminars to nonprofits about social media on a fairly regular basis. And, on a fairly regular basis, the most frequent question I hear is “when are we supposed to make time to do social media?” That’s what people say. What I hear is “we aren’t convinced social media is worth our time.”
Think about it. Yes, nonprofits are busy. Super-busy in most cases, with little breathing room. We manage, however, to make time for new programs and other activities that we have deemed to be important and mission-critical. If social media makes your list of important and mission-critical, you’ll make time for it. Even if that means blogging while eating (as I am doing at this very moment).
Along these lines, here’s an article with some tips on making time for social media: